Party Supplies E-commerce — UX Case Study

Challenge

The Business

Brief

User Research

Contextual Inquiry

Party Party — London, E8 2NP

Insights

Quotes from user interviews

Competitive Analysis

ATG — Competitive Analysis

Insights

The Opportunity

Solving the Problem

JTBD Framework

Job Statement

User Flow — Happy Path

User Journey

Information Architecture

A user card sorting

Open Card-Sorting

Closed Card-Sorting

Site Map

ATG — Site Map

The Solution

Sketches for Ideation

Ideation

Key features

Prototyping

Paper Prototype

ATG Paper Prototype — home, home with top nav, browse, product, cart, check out

Usability Testing

Usability Testing — Paper Prototype

Insights

Wireframes

Iterations

Insights key:

Home page

Wireframe iterations — Home page

Product Description page

Wireframe iterations — Product description page

Check Out page

Wireframe iterations — Check out page

Prototype

Hi-fidelity

ATG — Hi-fi prototype in motion
ATG — Hi-fi prototype

Next Steps

Learnings

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store