Streaming Service iOS App— UX Case Study

Challenge

Overview

Jovita Veckyte, Charlie Adsett and myself — with our WIP Project Canvas

My Role

The Client

The Brief

Expected features

Competitive Analysis

Competitor Analysis (data taken in May 2019) — 5: great, 1: poor

User Research

Survey

Screener survey results

Affinity Map

Insights

Quotes from users

Viewing habits

Features appreciated

User needs

Affinity map

The BIG Problem

The Opportunity

Persona

User Journey

Rachel’s current user journey

The Problem & Solving The Problem

Problem Statement

HMW Statements

Ideation

Crazy 8’s and Feature Prioritisation MoSCoW

Prototyping

Paper Prototype

Usability Testing

Wireframes — Usability Testing

Test scenario 1

Test scenario 2

Insights

Myself and a participant during a usability testing session

Iterations

Home

Home

Content

Content

Profile

Profile

Collections

Library: Collections

Style Guide

Style guide

Onboarding

Onboarding screens

Conclusion

Problem solved?

Prototype

Next Steps

Learnings

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